Yeah. Without partners, sponsorships and relationships, it just doesn't happen. Like, you know, our championships are our jewel, right?
"Like, we have these long-standing partnerships. So, it's not like they come and go. Historically, we've been connected in a way to identify ways to make impact and give visibility. "
It's not just basketball. Football, you know, uh track and field, like those are major, but basketball has been kind of the center of the attention. It's the place where the kings and queens get to come, right? That's a sponsor. We got a sponsor to help support that. Coca-Cola.
Food Lion, they've been a partner with us over 32 years, I believe. We have these long-standing partnerships. So, it's not like they come and go. Like, historically, we've been connected in a way to identify ways to make impact and give visibility.
Nationwide has been with us almost 20 years. Like, and they're giving scholarship funds that go back into our in back to our institutions & students. So these partnerships are so unique because they allow for new opportunities like UA this year. That partnership allowed us to celebrate the (CIAA) 50th anniversary in a very special way.
T.L. Benton, Managing director of content, Troy Mosley
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Maryland Public Television (MPT)
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